Eight things every agent already knows about Zillow — and what KeyPitch does differently.
You pay Zillow $20–$60 per lead — even when the lead is searching the home you yourself listed.
Your listing pages live on your domain. Leads come directly to you. No middleman, no per-lead fee. Ever.
A single buyer inquiry is sold to up to 5 different agents. You're competing with peers for a lead Zillow already owns.
Every lead you capture is exclusively yours. Your CRM, your follow-up, your close.
Their algorithm reroutes leads to other Premier Agents within minutes if you don't respond fast enough.
Your leads stay in your pipeline forever. Follow up next week, next month, next year — they're yours.
ZIP-code pricing rises with demand. Top markets cost $1,500+ per month with no guaranteed leads.
Flat $99–$499/month. No surge pricing. Your cost is predictable as your business scales.
The Zestimate sets buyer expectations against your CMA — sometimes by tens of thousands. You spend listing appointments defending the number.
No competing valuation tool on your listing page. Your CMA is the only price story buyers see.
Premier Agents are nudged to recommend Zillow Home Loans. Buyers feel the pitch.
You choose your lender partners. We surface them only if they're your preferred lender on a specific listing.
Aggregated feeds pull duplicates, expired data, and outright fakes. Your real listings get buried.
Every listing is uploaded by a verified licensed agent. No syndication noise.
Premier Agent ads run inside Zillow's search results. Buyers see the platform, not you.
Native Facebook + Instagram auto-posting with your branding, your photos, your captions. Buyers see YOU.